A vital component toward further professionalism and sponsor engagement, the ANDRA Contingency Programme was relaunched at the recent Meguiar’s MotorEx event held at the Sydney Showgrounds, Homebush.
ANDRA partner Crow Cams has been a key driver in helping to re-establish the Programme following success throughout the 1990’s. Summit Racing Equipment have already commenced contingency payments as part of their commitment to the Summit Racing Equipment Sportsman Series beginning with the now complete 2015 season.
Crow Cams Marketing Manager Robert Henty said he was looking forward to the revamped ANDRA Contingency Programme and feels it is a great way to gain exposure and reward racers using their products.
“As a founding participant in the original ANDRA Contingency Programme some 20 years ago, Crow Cams where delighted to hear that the Programme is being reintroduced for the 2015/16 ANDRA Championship season,” he said.
“Crow Cams had gained great exposure from the ANDRA Contingency Programme over many years and we were more than happy to support successful racers who supported our products in an economical and well managed way.
“The new program annual fee of $500 per product and the win and runner up payouts are very reasonable, and if I recall the fee hasn’t increased over the original cost of 20 years ago! I would encourage any company that could potentially generate business from drag racing to get involved.”
The Programme will provide cash or product bonuses for participants in the ANDRA Drag Racing Series and Summit Racing Equipment Sportsman Series.
Bonuses will be paid to successful racers after each round of their respective Championship, where they reach the finals of their brackets, and meet the conditions of the programme, which include use of the sponsor's product or service where required, and display of the sponsor's decal.
ANDRA Contingency sponsors receive direct exposure to the sizeable market inside ANDRA Drag Racing through promotional material circulated by ANDRA, and to numerous drag racing fans at each event through vehicle signage, television, online and print media coverage of ANDRA Drag Racing.
ANDRA Business Development Manager Jennifer Harrison welcomed Crow Cams and Summit Racing Equipment’s involvement and said she was excited to re-establish the Programme as a key component of ANDRA Drag Racing moving forward.
“It’s great to be able to re-launch the Programme and offer racers the opportunity to receive contingency rewards along with providing a cost effective platform for sponsors to get involved in ANDRA Drag Racing,” she said.
Use of a product or service in a motorsport as demanding as ANDRA Drag Racing is a great endorsement, and sponsors are encouraged to take full advantage of the Programme to increase brand and product awareness.